About Us

We’re designers, diamond experts and memory makers!

Your joy is our joy! Let our passion and expertise be the magical touch in helping you find or design dazzling jewelry that you’ll love wearing for years.

Join us in our relaxed, friendly atmosphere where the magic begins! Dems Fine Jewelers has been celebrating love and life stories in the Columbia – Irmo SC area since 1969 when Barnard Livingston, or “Mr. L”, purchased the store from Reinhardt Dems. Reinhardt was a WWII holocaust survivor and a master goldsmith. Over the years, we’ve enjoyed getting to know our customers and commemorating their special moments. That tradition is still alive today at Dems.

Our 3rd and 4th-generation families continue the jewelry heritage by offering you fine quality, beautiful, fashionable jewelry in a customer friendly store. It is our pleasure to serve you and our hope is that you will refer to Dems as "your personal jeweler… where love brings you in and trust brings you back”.

We invite you to visit us soon!

What Our Customers Are Saying ...

Donna Moore

The WOW Factor!

Whether it’s to be simple and demure or bold and sparkly, we strive for the Wow factor when we’re designing custom jewelry.  That impressive look you get when you see your new jewelry followed by a "Wow" is our goal in making you happy. We understand the special and deep meanings that jewelry can have and we want you to treasure those with your new or refreshed creation. Whether it's re-designing a family heirloom or a new treat for yourself, you're going to be WOW'd!


Front Page Custom Photo