About Us

We’re designers, diamond experts, memory makers and chocoholics.​​​​​​​
We have over half a century of experience creating amazing, delightful jewelry for customers just like you.  Your joy is our joy!  Let our passion and experience be the magic touch to helping you find or design dazzling jewelry that you’ll love wearing for years.

Join us in our relaxed, friendly atmosphere where the magic begins!
Dems Fine Jewelers has been celebrating love stories in the Columbia area since 1969 when Barnard Livingston, or “Mr. L”, purchased the store from Reinhardt Dems.  Reinhardt was a WWII holocaust survivor and a master goldsmith.  Mr. “L” was a second-generation diamond jewelry representative who helped Reinhardt with his diamond customers.
Mr. and Mrs. “L”, along with the Dems team, enjoyed getting to know customers, chatting with them and celebrating their special moments.  They found joy in helping them and their families with their jewelry needs. That tradition is still alive today at Dems.
Dems Fine Jewelers grew in size over the years and in 2004 we moved to our current free-standing location on Lake Murray Blvd in the Columbia - Irmo SC area.  At Dems, our third and fourth-generation families continue the jewelry heritage by offering you fine quality, beautiful, fashionable jewelry in a customer friendly store. It is our pleasure to serve you and our hope that you will refer to Dems as "your personal jeweler… where love brings you in and trust brings you back”. 

We invite you to visit us soon!

What Our Customers Are Saying ...

Donna Moore

The WOW Factor!

Whether it’s to be simple and demure or bold and sparkly, we strive for the Wow factor when we’re designing custom jewelry.  That impressive look you get when you see your new jewelry followed by a "Wow" is our goal in making you happy. We understand the special and deep meanings that jewelry can have and we want you to treasure those with your new or refreshed creation. Whether it's re-designing a family heirloom or a new treat for yourself, you're going to be WOW'd!


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