DISCOVER TAG HEUER WATCHES AT DEMS FINE JEWELERS
Dems first introduced TAG Heuer watches in Columbia. As the first Swiss made TAG Heuer watch authorized retailer in Columbia, Dems has served the Columbia metropolitan area with TAG Heuer timepieces and TAG Heuer service for decades. When you want great selection with personal service and service after your TAG Heuer watch purchase, you'll want Dems Fine Jewelers on Lake Murray Blvd. Columbia-Irmo, SC.
TAG HEUER WATCHES . . . PIONEERING TIME IN THE BEGINNING
In the beginning, at the age of twenty in 1860, Edouard Heuer set up a watchmaking workshop in St. Imier in the Swiss Jura region. By 1876, Edouard established a London Subsidiary. A few years later, in 1883, the company won a silver medal at the International Exhibition in Amsterdam. Soon after, TAG Heuer invented the famous "oscillating pinion" for mechanical stopwatches. In 1887, it was patented. It is still used today by leading manufacturers. The next year TAG Heuer was awarded a patent for a repeater watch with automatic chiming. In 1889, TAG Heuer won a silver medal for its collection of pocket chronographs at the Universal Exhibition in Paris.
In 1892, Edouard Heuer died at age fifty-two. By 1895, TAG Heuer secured the patent for one of the first water-resistant cases for pocket watches. There have been many patents awarded TAG Heuer through the years. By 1910, a distributor for TAG Heuer is named in the American market and by 1912, TAG Heuer begins producing women's wristwatches.
TAG Heuer invents the Mikrograph and the Microsplit. With these inventions, TAG Heuer creates the world's first sports stopwatches. These new developments revolutionize watchmaking and made TAG Heuer the natural choice as the official supplier of timing instruments for the 1920 Olympic Games.
By 1930, TAG Heuer is producing chronographs specially designed for pilots. In 1945, General Eisenhower was wearing none other than a TAG Heuer chronograph.
For decades, the world's elite have worn TAG Heuer. Pilots, divers, golfers, and sports enthusiasts of all types value TAG Heuer timepieces. For those who search for fine watches and timepieces, there is TAG Heuer. Those who value innovation, fine workmanship and experience also value TAG Heuer. There is over 150 years of experience behind each TAG Heuer.
SWISS MADE TAG HEUER WATCHES FOR HIM AND FOR HER
Explore today's Swiss made TAG Heuer watches for luxury timepieces and precision timing for men and women. You'll discover among the TAG Heuer series functions and features you'll love. Among these are double safety clasps with easy to use push buttons, scratch resistant sapphire crystals for excellent durability, screw in crowns, unidirectional bezels to aid in tracking dive time and water resistance ensured by rigorous manufacturing standards and strict testing. You'll find TAG Heuer watches with fine detailing of dials, fine quality diamond bezels and diamond dials, date displays, luminescent markers that are easily legible in the dark or underwater.
The TAG Heuer automatic movement is a mechanical watch movement that is wound by the motion of the wearer's wrist. Movement in either direction helps rewind the mainspring. There are more than 70 parts in an automatic movement and as many as 230 parts for the calibre 360. Although an automatic movement is slightly less precise than a quartz movement, by a few minutes per month, the automatic movement is the ultimate example of Swiss watchmaking expertise and tradition.
TAG Heuer quartz movements are some of the most reliable and accurate movements made in Switzerland and distinguished by excellent resistance to shocks and magnetic fields. A quartz movement is powered by a battery. The batteries for TAG Heuer quartz movements have a service life of at least two years.
Fine quality materials make every TAG Heuer watch. Styles include fabric, leather and alligator straps. Bracelet styles may be polished or brushed steel or a combination of the two finishes. Many timepieces have 18kt. yellow or rose gold accents in the band and case, as well as, hands, markers or numbers. Choose from beautifully refined dials in silver, white, black, mother-of-pearl and more color choices. Select from fine TAG Heuer timepieces with and without diamonds.
DISCOVER TAG HEUER COLLECTIONS AT DEMS FINE JEWELERS
Whether you're an avid golfer or tennis enthusiast, fly aircraft, enjoy watersports or simply want a watch to play a leading role in your accessories collection, there's a Swiss made TAG Heuer for you.
AT DEMS FINE JEWELERS IN COLUMBIA/IRMO, COLLECTIONS INCLUDE
DISCOVER TAG HEUER CARRERA
The Swiss made TAG HEUER CARRERA was originally designed by Jack Heuer and was named after the legendary TAG HEUER CARRERA PANAMERICANA MEXICO ROAD RACE. The elegant TAG Heuer Carrera has graced the wrists of many racing giants. In 2010, for TAG Heuer's 150th anniversary, they created the award winning CALIBRE 1887 Chronograph. Again, TAG Heuer reaffirms its watchmaking and motor racing heritage with a prestigious new collection of contemporary TAG Heuer sports watches.
For women there is the classic TAG Heuer CARRERA LADY with the diamond dial and bezel for pure luxury. The Carrera Lady has clean styling and precision timing found in all Carrera timepieces.
DISCOVER THE LINK
The 4th generation of LINK offers the most comfortable bracelet ever. The signature S-shaped bracelet of the elegant Link is recognizable throughout the world. Because of the bracelet's ergonomic design, it is a pleasure to wear. The detailing in the design makes the Link an enduring symbol of success. Explore the handsome Link chronographs within the Link collection. You'll find automatic, as well as, quartz movements available in Link.
TAG Heuer creates the new dress watch for women, the LINK LADY with the sylish 'guilloche' dial. The Link Lady is TAG Heuer's most feminine collection ever, sporty, seductively sophisticated and featuring the signature S-shaped bracelet. This quartz model features a polished stainless steel case and bracelet. Diamonds anyone? Within the Swiss made Link Lady collection, there are designs with eye catching sparkling diamonds.
The Swiss made AQUARACER was inspired by aquatic sports and initially developed to meet the extreme requirements of professional scuba divers. TAG Heuer has a strong tradition of watersport timepiece watchmaking. The Aquaracer can handle depths of up to 1660 feet with extreme water resistance to 300M or 500M. The Aquaracer features its legendary 6 features made for aquatic sports and provides the wearer with unrivaled reliability. Aquaracer is for active men who care for style. Wear it anywhere, anytime.
Lady's Aquaracer is the sports watch inspired by modern women. It is simply captivating performance captured in luxury materials. This lady's Aquaracer features a steel bracelet and case surrounding a graceful mother-of-pearl dial with diamond markers and a stylish diamond bezel. There are a selection of Lady Aquaracers featured with and without diamonds and with various colored dials.
DISCOVER FORMULA 1
The TAG Heuer FORMULA 1 was directly inspired by high performance F1 automotive technology and features all 6 characteristics of a professional sports watch. Wear the watch of Formula 1 champions, from Ayrton Senna to Jenson Button.
TAG Heuer's sporty chic quartz Formula 1 Lady steel and cutting-edge ceramic redefines feminine codes with the new lady ceramic collection bringing a blend of high-performance and definite glamour.
Legendary actor Steve McQueen chose to wear the TAG Heuer MONACO, the world's first automatic chronograph, in the Hollywood racing film, Le Mans. In 1969, TAG Heuer created the first-ever square water-resistant case. TAG also created the world's first square automatic chronograph. The Monaco is a contemporary classic sporting a venturesomely bold square case and amazing technology.
AUTHORIZED TAG HEUER RETAILER IN METRO COLUMBIA-IRMO SC
When you want the perfect watch for your active lifestyle, TAG Heuer performs. Let us show you the beauty of owning a fine Swiss made timepiece by TAG Heuer at Dems Fine Jewelers at 1068 Lake Murray Blvd. in Irmo, SC. Dems is metropolitan Columbia's premier TAG Heuer authorized retailer. When you are looking for a fine sports watch, find TAG Heuer sales and service at Dems Fine Jewelers in Columbia-Irmo.