For Chamilia, the principle is simple: design is different here.
They launched Chamilia with a line of handcrafted beads of 14k gold, sterling silver, Swarovski« Crystals, Italian Murano glass and colored stones that pair with beautifully designed companion bracelets, bangles and necklaces. The result is a fresh, contemporary twist on the richly remembered charm bracelet.
Today, Chamilia is fast becoming the "it" brand in the rapidly growing customized jewelry category. The company has a growing collection of 600+ beads and a successful Disney« partnership with an exclusive collection of authentic Disney beads not available anywhere else.